Softswiss at ICE Barcelona 2026 awards and partnerships

SOFTSWISS Achievements and Partnerships at ICE Barcelona 2026 became a telling snapshot of where the online gambling industry is heading, toward more structure, more regulation, and less tolerance for vague promises. Across awards season and the show floor in Barcelona, SOFTSWISS positioned itself around a simple message that now carries real commercial weight, operators want partners who deliver predictable outcomes, backed by measurable technology and transparent workflows.

That narrative was reinforced on two fronts. First, SOFTSWISS was named Best iGaming Platform Supplier of the Year at the European iGaming Awards 2026, a recognition tied to its technology-led approach, product ecosystem, and partner-focused growth. Second, at ICE Barcelona 2026, the company built its presence around transparent, long-term partnerships, using both its stand design and its program of meetings and side events to underline the same theme.

Why this award matters in a maturing iGaming market

Industry awards can be noisy, but the specific rationale cited for SOFTSWISS is aligned with a broader shift in operator buying criteria. The European iGaming Awards 2026 win points to the maturity and scale of the SOFTSWISS ecosystem, designed to support operators in both regulated and emerging markets, while maintaining a consistent focus on technical stability and clear partner relationships.

For platform suppliers, this is increasingly the bar. Operators running high-volume, always-on businesses are less impressed by headline claims and more interested in operational reality, how often systems fail, how fast issues are resolved, and whether commercial terms are transparent. SOFTSWISS states it maintains 99.999% uptime across its solutions, a benchmark that speaks directly to revenue protection and user experience continuity.

Mykhailo Hrechyna, head of Operations at SOFTSWISS Casino Platform, framed the message bluntly, technological stability matters, but operators also value transparency and predictability, and recognition signals the market values that approach.

ICE Barcelona 2026 and the business case for visible transparency

At ICE Barcelona 2026, SOFTSWISS leaned into a concept it called Power Your Ambition, showcasing how its solutions support operators operating in an increasingly structured and regulated environment. The booth itself carried the message, a brand-new 270 sq m stand with a transparent architectural design intended to represent open communication and predictable delivery with measurable results.

That might sound like branding, but it maps to a real industry pressure point. As regulation expands and compliance expectations rise, operators want to understand how technology works, how reporting is handled, and what integration and maintenance truly require. SOFTSWISS described the desired model as technology that behaves like a high-performance engine rather than a black box, which is exactly the language many procurement teams now use when comparing platform suppliers.

Product scale that is built around active value, not just big numbers

Catalog size remains an important KPI in casino aggregation, but the quality of that catalogue is where the market is moving. SOFTSWISS reports that in 2025 its Game Aggregator surpassed 40,000 live games, and it emphasizes that these are actively maintained and supplied by leading studios worldwide, paired with strict quality control so operators receive commercially viable content rather than inflated catalogue counts.

At ICE Barcelona 2026, visitors were shown the SOFTSWISS Game Aggregator, described as offering over 40,000 active games with 99.999% uptime. This combination of scale and stability is positioned as a practical advantage for operators, content variety without sacrificing performance reliability.

What operators actually buy when they buy an aggregator

The conversation around aggregators has shifted from volume to operational confidence. In practice, operators are selecting partners based on criteria that include content access, stability, and the ability to avoid operational surprises, not just an impressive list of game tiles.

• catalogue depth with active maintenance,
• technical performance that can hold during peak loads,
• quality control that supports commercially viable releases.

Sportsbook integration speed and engagement tools as competitive levers

Sports betting is often where operator roadmaps collide with reality, because integrations, platform dependencies, and launch delays can consume budgets. SOFTSWISS positions its Sportsbook as platform-agnostic, with the ability to integrate smoothly across proprietary and third-party platforms. In the award coverage, SOFTSWISS states the Sportsbook enables launches in less than a week across both proprietary and third-party platforms.

At ICE Barcelona 2026, the company messaging described the Sportsbook as working with any platform and being able to launch in as little as 14 days. The difference in timelines reflects how implementation can be framed depending on context, but the core positioning remains consistent, speed to market is a selling point, particularly for operators entering new jurisdictions or reacting to fast-moving competitive pressure.

On engagement, SOFTSWISS highlighted Network Jackpot campaigns launched in 2025. The first delivered a win of over 80,000 euro to one winner. The second draw culminated in a payout of more than 130,000 euro, distributed among multiple players and brands through the Multi-Prizes feature.

From a market perspective, these mechanics matter because they give operators promotional formats that can be reused across brands, segments, or launch periods. They also offer a narrative that is easy to communicate externally, while still being powered by a central toolset that the supplier can standardize and support.

Partnership strategy at ICE Barcelona 2026 and why people still close deals

SOFTSWISS described its stand as a hub for in-depth discussions with existing and prospective partners across three exhibition days. This emphasis is not accidental. As product suites become more complex, vendor selection becomes less transactional and more relationship-driven, especially when the operator is betting its roadmap on supplier delivery.

Beyond the exhibition floor, SOFTSWISS amplified relationship-building through curated settings. Olga Resiga, chief business development officer at SOFTSWISS, joined a fireside chat with Ronnie Whelan, CEO at KingMakers, discussing leadership, scaling businesses in competitive African markets, and building sustainable growth strategies. That topic choice reflects a wider industry theme, growth markets are attractive, but executing there requires discipline, localization, and partners that can support scale responsibly.

In collaboration with Clarion Gaming, the ICE Barcelona 2026 organiser, SOFTSWISS also arranged a whisky tasting to create a more informal setting for senior-level conversations. And during one of the exhibition evenings, SOFTSWISS hosted a VIP Networking Dinner at La Dama restaurant in a Gaudí-style building, with live acoustic performance, ambient DJ sets, networking zones, and a cigar-and-whisky corner designed to encourage new connections.

These are not just hospitality footnotes. In iGaming, where platform risk is business risk, trust is built faster when stakeholders meet repeatedly in settings where priorities and constraints can be discussed candidly. The point is not spectacle, it is deal velocity and alignment, especially for long-term partnerships.

Olga Resiga said ICE Barcelona reminded the company that the industry is built by people and meaningful conversations, and that transparency, reliable technology, and partners who consistently deliver matter more than ever.

Trust as a product feature, not a marketing claim

Both the award announcement and the ICE Barcelona 2026 recap converge on the same argument, trust is becoming a driver of brand strength and sustainable growth. SOFTSWISS also references its 2026 iGaming Trends report, where it highlights trust as a key driver in a maturing market. Even without diving into the report details, the framing itself signals how suppliers are evolving their positioning, from feature lists to governance, predictability, and accountability.

This matters because regulation is no longer just a market entry checkbox. In a more structured environment, operators are judged by how they behave, how they manage risk, and how transparent their workflows are with partners and stakeholders. Suppliers that can support that reality, through stable infrastructure, auditable processes, and clear delivery expectations, are likely to win more long-term deals than those competing only on price or catalogue size.

What to watch next for SOFTSWISS and the wider supplier landscape

SOFTSWISS says it remains focused on strengthening partner experience across its ecosystem in 2026. If the market continues to mature in the direction suggested by ICE Barcelona 2026 conversations, we should expect supplier competition to intensify around measurable outcomes, uptime, integration timelines, and the clarity of commercial and operational terms.

For operators, the practical takeaway is to evaluate platforms the way you would evaluate infrastructure partners in any other always-on digital entertainment business. Ask how stability is measured, how content is maintained, how integrations are delivered, and how the supplier behaves when plans change. Those questions increasingly define the winners, especially as users expect seamless entertainment and regulators expect predictable compliance.

Key facts highlighted across the two announcements

• SOFTSWISS was named Best iGaming Platform Supplier of the Year at the European iGaming Awards 2026,
• SOFTSWISS states 99.999% uptime across its solutions and also for the Game Aggregator showcased at ICE Barcelona 2026,
• in 2025 the Game Aggregator surpassed 40,000 live games, and SOFTSWISS positions the catalogue as actively maintained with strict quality control,
• SOFTSWISS presented a new 270 sq m transparent stand at ICE Barcelona 2026 built around Power Your Ambition,
• SOFTSWISS highlighted Sportsbook integration speed and engagement tools including two Network Jackpot campaigns in 2025, featuring payouts over 80,000 euro and more than 130,000 euro.

Ultimately, SOFTSWISS Achievements and Partnerships at ICE Barcelona 2026 illustrate a wider change in iGaming culture. The industry is still driven by innovation and competition, but it is increasingly held together by something less glamorous and more valuable, suppliers and operators who can prove what they do, explain how they do it, and deliver it consistently.

Company background from the announcements: SOFTSWISS is an international iGaming technology company with over 15 years of experience. Its portfolio includes the Casino Platform, Game Aggregator, Affilka Affiliate Platform, Sportsbook Software, and Jackpot Aggregator. The team is based in Malta, Poland, and Georgia, and counts over 2,000 employees.