Amusnet ICE Barcelona 2026 event and 10-year celebration

Amusnet’s ICE Barcelona 2026 Event is designed to be more than a booth visit, it is a brand experience built around a milestone moment. As the global gaming community gathers in Barcelona, Amusnet is using the show to officially kick off its 10th anniversary year under a message that summarizes its story so far, Winning Together.

In an exhibition hall full of product demos and quick meetings, Amusnet is leaning into something the industry increasingly values, the ability to create memorable moments that strengthen relationships. The company’s stand is positioned as a living brand narrative that celebrates people, partnerships, and the products that have supported what it describes as a decade of consistent growth.

A stand designed as an experience, not just a showcase

The physical footprint tells you how seriously Amusnet is taking ICE Barcelona 2026. The company will present its presence across an impressive 1,224 sq m double-deck stand, framing the space as something immersive rather than purely functional.

Once inside, the experience is anchored by a signature cocktail bar intended to act as a natural meeting point. Around that, Amusnet is adding interactive games with prizes and immersive AR elements, plus live performances and what it describes as unexpected moments throughout the day.

From an iGaming industry perspective, this matters because the trade show floor has become more competitive every year. Getting attention is no longer just about having new titles on a screen. It is about giving partners and potential clients a reason to stay, talk, and remember, then leave with a clearer emotional connection to the brand.

Why experience-led stands are becoming the new normal

ICE is where suppliers compete for mindshare in a limited window of time. Amusnet’s approach at ICE Barcelona 2026 is a clear example of how branding and business development are increasingly intertwined, especially for companies operating across multiple verticals.

• It creates longer dwell time, which increases the chance of meaningful conversations,
• it gives sales and partnership teams an environment that supports relationship-building,
• it turns product discovery into a social moment that people are more likely to talk about afterward.

Hristo Stoichkov brings star power and symbolism

The emotional center of Amusnet’s ICE narrative is one name, Hristo Stoichkov. On day two of ICE Barcelona 26 at 3:30 PM, the football icon will appear at the Amusnet stand for an exclusive Meet and Greet, positioned as a fitting moment in the city where he forged his FC Barcelona legacy and embodied a relentless winning spirit.

Amusnet’s messaging is explicit about why Stoichkov is part of the anniversary story. It frames him not only as a global sports legend, but as an embodiment of the values the company associates with its first decade, relentless ambition, discipline, consistency, and the refusal to settle for anything less than excellence.

Talent opens doors, but it’s focus and determination that create champions, on the pitch and in business.

For iGaming brands, celebrity appearances can sometimes feel like a surface-level tactic. Here, Amusnet is using Stoichkov as a narrative shortcut to communicate a specific identity, a company that sees success as repeatable, earned, and rooted in long-term partnerships.

Winning Together as a partnership-first message

Trade shows like ICE are ultimately about people, even when the products are digital. Amusnet’s anniversary framing is built around the idea of growth alongside partners and clients, not in isolation. The stand concept, the meeting points, and the programming are all aimed at reinforcing that the company sees its progress as shared.

It is also a smart way to talk about scale without turning the message into pure self-congratulation. By centering on togetherness, Amusnet positions its 10-year milestone as proof of reliability, and as a signal that it intends to keep investing for the long run.

A multi-vertical portfolio on show at ICE Barcelona 2026

While the experiential layer draws people in, the commercial layer is still the core reason ICE exists. Amusnet says it will present the full strength of its multi-vertical portfolio, spanning high-performing online casino titles and proven favorites, plus fresh new releases built for today’s players.

This is where the strategy becomes more than branding. In a market where operators want fewer integrations and more performance per supplier relationship, a multi-vertical pitch can be compelling when it is supported by a cohesive roadmap and consistent delivery.

Live Casino as a premium engagement play

Amusnet’s Live Casino corner is described as bringing the thrill of real-time action into focus, presenting games designed to elevate engagement and create premium experiences. In practical terms, this is aligned with what many stakeholders look for at major events, proof that content is not only plentiful, but also designed to keep attention and drive repeat sessions.

Even the way Live Casino is staged at a show can matter. A well-executed live area can communicate production value, brand confidence, and a sense of momentum, especially when it is integrated into the broader stand narrative rather than isolated as a separate product silo.

Land-based solutions and cabinet content still have a place

Amusnet will also spotlight its land-based solutions and standout cabinet content, emphasizing how it delivers winning performance across physical venues and digital markets. That dual focus is important at ICE because the industry is not neatly divided into online and offline camps.

For many stakeholders, the real question is how suppliers support consistency across channels, and how brands translate familiarity and trust between land-based environments and online entertainment. Amusnet’s portfolio positioning suggests it wants to be seen as a partner that can operate credibly in both worlds.

Why this anniversary moment matters for the wider industry

Anniversary campaigns can be easy to dismiss as marketing ceremony, but they often reveal what a company thinks its competitive advantage is. In this case, Amusnet is using ICE Barcelona 2026 to tell a decade-long story of consistency, growth, and partnership, while also demonstrating breadth across verticals.

The subtext is that iGaming is increasingly defined by trust. Operators and partners want suppliers who can deliver over years, not just quarters. They also want brands that understand how to package product strength into a compelling identity, because differentiation is harder than ever in a crowded marketplace.

Amusnet’s framing of its 10-year milestone also points to a broader cultural reality in the sector. iGaming is no longer just about what is new, it is about what lasts. This is why themes like discipline, ambition, and consistency resonate, especially when connected to a figure like Stoichkov, whose legacy is tied to Barcelona and to a public narrative of winning mentality.

What attendees can expect at the Amusnet stand

If you are planning your ICE schedule, Amusnet is signaling that its stand is built for both structured meetings and casual discovery. The cocktail bar is intended as a hub, the interactive games and AR elements keep energy high, and live performances add an entertainment layer that matches the company’s positioning around top-notch experiences.

The headline appointment is clear. On day two at 3:30 PM, Hristo Stoichkov’s appearance is likely to be one of the stand’s most crowded moments, and a key part of Amusnet’s anniversary storytelling.

The takeaway from ICE Barcelona 2026

Amusnet is turning ICE Barcelona 2026 into a statement about who it is after ten years in the industry. The company is blending experiential design, celebrity symbolism, and a multi-vertical product presentation into one cohesive narrative, Winning Together.

For a sector that moves fast and competes hard for attention, that kind of clarity can be powerful. It reminds the market that growth is not only about launching more content, it is about building relationships, sustaining performance, and creating a brand story people can feel when they step onto the stand.

ICE Barcelona 2026 is expected to be packed with product announcements and meetings. Amusnet is betting that the most valuable thing it can offer is a space that feels like a celebration, and a message that frames the next chapter as shared success.